What you should look for in a Sales
Automation / CRM System.
A true CRM system should include the following high level integrated systems and
key features;
Key contact management features
Rich Customisation capability for adapting the product to business processes and best practices
Sales Opportunity and pipeline management
Open architecture and SQL relational database support
Sales, Marketing Management Reporting System
Call History & Client Activity Summary
Flexible and Scalable Web Architecture
Centralised Client Database
Automated Sales processes and strategies
Communications and remote replication/Synchronisation
Electronic Mail interface
Advanced Administration Tools
Integration across sales, marketing, and support
A technology framework that makes it easy to implement across local and remote sites
Document management
Advanced System and User Security
What to look for in a System Vendor
Well established and experienced in implementation
Able to comprehensively consult in the area of sales and marketing automation and business practices; then to configure and support the rollout of any new customisation, interfaces, and field procedures to support the consulting.
A firm understanding of the business processes employed across the sales organisation
Able to allocate appropriate staff, time and resource to ensure the successful completion of the project.
Provide training, including for internal staff on how to configure the system internally (if required by the customer.)
Able to meet or converse throughout the duration of the project as frequently as required, and to review the project status in order to keep personnel informed of current issues and activity.
Able to make the successful completion of this project within time and budget one of only several prime focuses.
Provide for a pilot phase, if required, before rollout of the software to the remaining sales/marketing staff and support personnel.
Able to provide an implementation and training package, complete with estimated project plan.
Regional support and extensive resources to
support large scale implementations.